Making jewellery is something that many of us experimented with as children. We’d string beads onto string, struggle to make clasps work, and delight over our own creations— but for the majority, making our own jewellery is something we quickly moved on from. It was a fun childhood hobby, and nothing more.
However, for some women, the delight of making jewellery doesn’t wear off. Attempts from childhood are replaced by genuinely impressive crafting skills, and the hobby is just as enchanting as it always was. If this sounds familiar to you, it’s worth asking if your amateur hobby has the potential to become a career. It’s easier than ever to start a business selling handmade jewellery, and if you want to try such an endeavour, here are six steps that will help you on your way…
STEP ONE: Establish the market
Before you enter into the business of selling jewellery, you have to be sure there is a market for what you’re producing. Browse local craft stalls and online sites like Etsy to see if your designs are truly unique compared to what is currently available. If you’re making similar pieces to other designers, it might be worth experimenting with styles until you find your niche.
STEP TWO: Decide where you want to sell
You have two options for selling handmade jewellery: online, or at craft stalls. Both have their advantages and disadvantages, and you may find that your best choice initially is to try both and see which works best for you.
STEP THREE: Work through the finances
If you have little experience in business, then you will need to learn how to calculate costs, profits, and expenses. While this can be a lot to process at first, there’s plenty of free assistance available for business financial management online, so you should be able to get up to speed relatively quickly.
STEP FOUR: Choose the right display equipment
Whether you’re photographing items to sell online or arranging them for display on a stall, you’re going to need to ensure that your pieces are presented well. This means opting for display equipment like hand mannequins for bracelets and rings, and bust mannequins for necklaces and earrings. This equipment will help to display your pieces correctly, and in a way that is attractive to potential buyers.
STEP FIVE: Think about advertising
Your pieces have to be known about to be able to sell, so you’re going to need to spend some time increasing visibility via an advertising campaign. There’s a useful starter guide here that can help you choose the advertising direction you wish to take.
STEP SIX: Sell!
With all the finances in place and a decision made on the markets you’re going to target, the next step is the biggest of all: go ahead and sell! It’s best to start small with just a few pieces and, should things go well, you can build your range from there.
Whether your jewellery designs become a handy side hustle or a fully-fledged business, it’s well worth exploring the possibilities of sharing your jewellery-making talent with a wider audience. Good luck!